What is a Hashtag(#) and How to Use it Effectively :
A hashtag is a label given for the recognition of someone or something that is deemed as important.Essentially ,It makes users find the messages with a specific theme or content.
When it comes to social media, the hashtag is used to draw attention, to organize, and to promote.The hashtag is so recognized that it was added to the Oxford dictionary in 2010. Hashtags got their start on Twitter as a way of making it easier for people to find, follow, and contribute to a conversation.
General Rules for using a hashtag :
Give a hash tag directly in front of the word and follow these simple rules:
•No special characters
Why use a hashtag?
A hashtag is likely the most popular means of categorizing content on social media.Many people in social mediums do explore by searching on these hashtags.It makes your own content discoverable and allows you find the relevant content from other people and businesses.So,hashtags help you get found by your target audience and improve your click through rates in general.
Suggestions on using the hashtags:
In general, if you’re creating a branded hashtag you should try to keep it short and sweet. Hashtags serve to make your content discoverable to a wide audience.They are supposed to make things easier to find and engage with, but long, complicated hashtags can actually be more arduous. Social media users often use an excessive amount of hashtags ironically .It generally dilutes your message and comes off as desperate. The truth is, not everything you produce is going to fit into that category. Use hashtags only on posting relevant to the topic.
Using hashtags is an optimized practice that will allow you to make an impression on a wide social media audience.Make sure you’re sharing the best content, and making the right impression.