SEO vs PPC which is better..?
SEO Versus PPC
In today’s digitized world it is utmost crucial to stand out in business with properly chalked out SEO and PPC strategies. It is difficult to say which one is the best. Both strategies will have their pros and cons.
SEO refers to boost your network rankings through the use of properly used keywords.SEO means Search Engine Optimisation. If your online business is SEO compatible then it will drive more traffic to your website.
PPC stands for Pay Per Click. Here int this PPC Campaign the advertiser pays the publisher each time your ad is clicked.
Businesses refer to both PPC and SEO a mix of both to drive more quality and quantity traffic to your website. Today’s netizens are more aware of the marketing strategies in the market. They are tech-savvy hence companies and business invest in both marketing strategies to boost and promote their business.
One of the disadvantages of SEO is that SEO is not cheap.SEO is more cost-effective than PPC.
Brand Awareness
We can build and harness the brand image of your business with SEO and PPC Campaigns.
Disadvantages
SEO takes more time to pay back your results.
There is uncertainty looming on top of your head as the waiting period is longer.
Pay Per Click
Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.
Immediate Results:
PPC Campaigns ensures faster results. For your business launches or any corporate events or meets, this PPC Campaign is highly beneficial.
Targeted Users
PPC Campaigns ensures that users visit your website searching for specific keywords. This ensures a regular flow of traffic to your website.SEO takes time to take effect.PPC ensures that your business appears on the front page of google.
Visibility
Your business appears visible in the Google search results. This itself propels your business to newer heights. You can get confirmed leads through PPC Campaigns.
Scalability
PPC is highly scalable both it can go up and go down.
Disadvantages
Price
PPC can be expensive. Because the price of the bidding process is very expensive.
Long term assurance not strong.
It does not assure long term benefits.
Both strategies have their own pros and cons. Both require capital investment from you. It is advisable to use the mix of both strategies to ensure long term dividends for your business.nOwadays all marketers are going digital or availing services of digital marketing companies to ensure smooth flow of traffic, genuine traffic to your online business.
Both are powerful tools. It just matters how long you are ready to put in efforts to reap the rewards for your business.
Along with this your online business website also needs to have good authentic content in your website coupled with great pics, graphics, images to ensure the engagement from the audience.
A well-researched website business coupled with good content can attract more users to your website. This will definitely boost your business by leaps and bounds.